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CareersUnlock the Full Potential of TCC’s Brand Identity
Designed for both internal and external partners, our Brand Guidelines ensure consistent application of fonts, colors, logos, and design elements across all materials.
- Comprehensive Coverage: Detailed directives for color palettes, typography, logo usage, and imagery.
- User-Friendly Format: Easy-to-understand guidelines for designers, marketers, and TCC representatives.
- Empower Creativity within Boundaries: Use our brand assets creatively while maintaining our brand identity.
Our Identity
Shaping Comfort and Innovation
At TCC, we believe in making a difference in the lives of our customers through unparalleled HVAC solutions. Our brand embodies reliability, expertise, and a forward-thinking approach to home comfort. With a focus on sustainable practices and cutting-edge technology, TCC aims to lead the industry not just in services provided, but in customer experiences crafted.
Our Core Values
Transparency
We believe in clear and open communication. Our clients can trust that they will receive honest information and transparent pricing for all services we provide. Integrity is at the heart of everything we do.
Compassion
We care deeply about our clients' comfort and well-being. Our team approaches every job with empathy and understanding, ensuring that we meet your needs with the utmost care and consideration.
Courage
Innovation and progress require bold actions. We are committed to advancing the HVAC industry through continuous improvement and the courage to embrace new challenges, ensuring that we provide the best solutions for our clients.
Our Brand Personality
Friendly, professional, and innovative, our brand’s character traits are reflected in every interaction and communication. These traits define our voice and tone, ensuring a consistent and relatable brand presence.
Our Mission
To improve indoor air quality and comfort for all customers, reinforcing the purpose behind everything we do. Our logo, colors, and typography are carefully selected to convey our dedication to excellence and innovation, serving as a visual testament to our brand’s core values and mission.
Join Us!
Join us in maintaining the integrity and consistency of our brand as we continue to set the standard for quality and comfort in the HVAC industry.
TCC’s Vibrant Brand Colors
Our brand colors are at the heart of our visual identity, designed to communicate warmth, trust, and professionalism. These colors should be used consistently across all digital and print materials to maintain brand cohesion.
Primary Colors:
#FFFFFF
#BF2127
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#34B0E2
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#469CD9
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#0B8BCB
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#0562AD
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Summer Colors:
#FFD700
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#FFA500
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#FF7F50
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#30D5C8
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#9ACD32
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#FFF44F
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Winter Colors:
#F8F8FF
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#01796F
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#6996B3
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#C0C0C0
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#996699
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#AAFFEE
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Indoor Air Quality Colors:
#E6E6FA
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#87CEEB
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#67A576
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#7FDBDA
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#A7FC00
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#88D498
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Typography:
Guidelines on font styles, sizes, and usage.
Typeface
Montserrat
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Hierarchy
Font
Weight
Size / Line Height
Letter Spacing
Letter Case
Headline 1
Montserrat Extra Bold
800
60 / 72
0%
Sentence Case
Headline 2
Montserrat Bold
700
50 / 56
1%
Sentence Case
Copy
Montserrat Regular
400
20 / 20
1%
Sentence Case
Hierarchy
Headline 1
Font
Montserrat Extra Bold
Weight
800
Size / Line Height
60 / 72
Letter Spacing
0%
Letter Case
Sentence Case
Hierarchy
Headline 2
Font
Montserrat Bold
Weight
700
Size / Line Height
50 / 56
Letter Spacing
1%
Letter Case
Sentence Case
Hierarchy
Copy
Font
Montserrat Regular
Weight
400
Size / Line Height
20 / 20
Letter Spacing
1%
Letter Case
Sentence Case
Logo Usage Guidelines
This section details how the TCC logo should be displayed to maintain brand consistency. Below are the approved versions of the TCC logo for different uses. Proper use of these logos reinforces our brand’s strength and recognition.
Logo / Wordmark:
Logo / Icon:
Logo / responsive:
Authentic Visual Representation
At TCC, our imagery captures the essence of our commitment to quality and customer satisfaction. Authentic, real-life photographs showcase our services, team, and the customers we serve, reinforcing trust and reliability. This guide prohibits stock photos to maintain genuine representation.
Authenticity Over Stock
Prioritize real photos of TCC operations, emphasizing "No Stock Photos" to ensure authenticity.
Real-life Scenarios
Focus on images depicting TCC team members in action, customer interactions, and before-and-after service examples.
Diversity and Inclusion
Reflect the diverse community TCC serves, showcasing varied home environments and customer demographics.
FAQs About Brand Usage
Expert Insights on Air Conditioning Care
Navigating the complexities of air conditioning services can often leave you with questions. That’s why we’ve compiled a comprehensive FAQ section dedicated to unraveling the mysteries of AC maintenance, repair, installation, and more. From understanding the signs that your AC unit needs attention to exploring the benefits of regular maintenance, these FAQs are designed with your needs in mind. TCC is committed to not just providing exceptional services but also to empowering you with knowledge to make informed decisions about your air conditioning system. Dive into our FAQ and discover answers to common queries, all tailored to keep you cool and comfortable in Las Vegas’s desert climate.
Do The Products Come With A Warranty?
Yes. All our parts for repairs and services come with a 1-year labor and parts warranty unless you are a part of The Comfort Club, which in that case you have a lifetime warranty on both repairs and labor for any work we do as long as you are active in the club. It’s pretty incredible, we know. For new equipment, we have different parts and labor warranties for each series of equipment. Check out replacement pages for more information about specifics on warranty, or just reach out to one of our representatives.
How Long Does Installation Take?
Navigating the complexities of air conditioning services can often leave you with questions. That’s why we’ve compiled a comprehensive FAQ section dedicated to unraveling the mysteries of AC maintenance, repair, installation, and more. From understanding the signs that your AC unit needs attention to exploring the benefits of regular maintenance, these FAQs are designed with your needs in mind. TCC is committed to not just providing exceptional services but also to empowering you with knowledge to make informed decisions about your air conditioning system. Dive into our FAQ and discover answers to common queries, all tailored to keep you cool and comfortable in Las Vegas’s desert climate.
Do You Offer Same-Day Service?
Navigating the complexities of air conditioning services can often leave you with questions. That’s why we’ve compiled a comprehensive FAQ section dedicated to unraveling the mysteries of AC maintenance, repair, installation, and more. From understanding the signs that your AC unit needs attention to exploring the benefits of regular maintenance, these FAQS are designed with your needs in mind. TCC is committed to not just providing exceptional services but also to empowering you with knowledge to make informed decisions about your air conditioning system. Dive into our FAQ and discover answers to common queries, all tailored to keep you cool and comfortable in Las Vegas’s desert climate.
